Get the Edge!

Samstag 2 Januar 2010


Business owners are being urged to ‘Get the Edge' in a new on-air campaign by JazzRadio.

Geschäftsführer Julian Allitt is offering a free confidential advice session to any business owner looking for advice on how to succeed in a competitive market during an economic downturn.


"You really have to get the edge over your competitors", Mr Allitt said. "Too many good businesses fail because they don't market themselves as well as they should. Relying only on ‘word of mouth' at times like this can be fatal".

Mr Allitt, who worked in newspapers before radio, launched a real estate company in England during the last major recession, in 1990 - with innovative campaigns using both media.

"Within six months, we were number one in the market", he said. "Believe it or not, a recession is a great opportunity to win a bigger share of business".

JazzRadio Team


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